Fighting the overuse of antibiotics on factory farms
A digital ad concept and infographic for U.S. PIRG, recruiting staff for its campaign to stop the dangerous abuse of antibiotics on factory farms—a practice that encourages unsanitary, overcrowded conditions on farms (CAFOs) and threatens the effectiveness of important lifesaving medicines. The campaign targets food giants like KFC to start using antibiotic-free meat.
- Client U.S. PIRG
- Date January 12, 2017
- Tags Graphic Design, Infographic